Watford Showcase Sees Operators ‘On the Town’
7/30/2021
Coach-Stop in Hertfordshire - Group Offerings.
30.07.21
Groups travel organisers and tour operators had a memorable time this week at one of the south of England’s undiscovered gems for coaches and groups. In fact, they were ‘On the Town’!
The Watford Group Experience
was a special event packed full of fun, fascinating discoveries and a whole
host of attractions lining up to welcome groups of visitors.
Showcasing a variety of group-friendly sites, restaurants,
and top-class shopping, the one-day fact-finding mission helped the tour
planners schedule in Watford as a perfect coach-stop.
The attendees were representative of the UK touring
industry and included for example Quest Travel from the West Midlands; National
Rail from the NorthEast of England; Hanson Travel from Yorkshire and Holiday
Club Staycation from London.
Organised by Visit
Watford and Watford BID, the Showcase was arranged in conjunction with
UK travel trade specialists Steve Reed Tourism Ltd of Hampshire. The event was to
be an opportunity for Watford tourism and hospitality businesses to encourage
new generations of coach parties – and their spending power – to Watford.
The group met at the centrally located Cotes Brassiere
restaurant for a special introductory session and then a guided tour of the
vibrant town centre. This included a delicious lunch in the Opuz group-friendly
restaurant; an exploration of the Atria Shopping Centre and, as a finale, a
hugely enjoyable performance of the 1949 movie classic ‘On the Town’ along with
afternoon tea in the beautiful Palace Theatre.
The delegates also meet hoteliers, attractions and
other tourism businesses during a ‘meet the tourism industry’ session in the
Watford Jurys Hotel. Some of the tour planners stayed at Jurys during the
showcase event.
The attendees were able to see that Watford offers
everything for tour planners looking for an easy and accessible touring base.
The range and variety of shops – many of them independent – coupled to the
great selection of suitable places to have refreshments, lunch or dinner in the
town makes for a high quality group visit. The delegates could also see that
Watford has a variety of centrally located hotels that are suitable for coaches
and groups – a useful consideration for groups touring the wider area.
Maria Manion is the CEO of Watford BID
Ltd:
‘I would like to thank all of our
tourism partners and businesses for their support in putting together the Coach
Operators Day. The feedback we are receiving is extremely positive, and
everyone, without exception was impressed with Watford and its group offer –
with some saying how surprised they were about how much the town had improved,’
says Maria.
‘They loved the feel of the town,
commenting on how clean and attractive it was, they were also impressed with the
access, and being pedestrianised. The bonus being they travelled into the town
with ease.
‘Some of the tour planners commented
on the quality of the food – best ever on a FAM trip! The film and afternoon
tea were a huge success, with some already considering this as an option for
tours. We may have set the standard for FAM trips in the future!’
Any tour planners wishing to find
out more about Watford and its suitability for groups and coach-stops should
contact:
Maria Manion
Chief Executive
Watford BID Ltd
Suite
5, Kings Court, 153 High Street, Watford WD17 2ER
Tel: 01923 919981
maria@watfordbid.co.uk
Watfordbid.co.uk
visitwatford.com
Ends.
Please attached pictures:
·
Some of the group in the floral town
centre
·
The group in the Atria Shopping Centre
·
Delegates meet tourism businesses at the
workshop