Tour Planners Appeal to Attractions: ‘Accept Groups to Get Things Moving’.
11/2/2020
Here at Steve Reed Tourism we could start to feel sorry for ourselves – after all, many of our clients right across the country have had their own businesses stopped in their tracks through COVID and that’s had a huge knock-on effect to us. But no, we’re determined to get through this somehow and as you know, there are a lot of people far worse off.
For example, the coach and group travel industries –
despite feeling abandoned with no grants or support from government – are
desperately trying to cling on by arranging tours and excursions to UK
attractions. We’ve lost count of the terrible numbers of proud coach companies
that have had to call it a day through no fault of their own. Many of them are
our friends.
But tour planners still trying to make a living are
finding that one crucial piece in the tour jigsaw is often not available -
attractions!
Coach and tour operators, who’ve never had it so bad
with predictions of over 40% of UK
capacity soon to be lost to the tourism industry, are discovering, along with
GTOS who depend upon their coaches, that some key attractions are refusing to accept
groups – even though frustratingly, many of them are now open to ‘the
public’.
This is despite the positive and helpful lead given to
the trade by English Heritage who
provided guidelines to tour planners in respect to group visits to their many
sites over the UK.
And take a bow too to the various attractions that in
general continue to welcome groups and these include Blenheim Palace in
Oxfordshire; Beauleiu Motor Museum and Exbury Gardens in the New Forest;
Painshill Park in Surrey; Ullswater ‘Steamers’; The Mill at Sonning Theatre; The
Paignton Steam Railway and Bygones Museum in the English Riviera to name just a
few. Some other attractions have certainly wanted to welcome groups at present
but have been curtailed in their efforts due to the recently introduced local
lockdown measures.
Now tour planners of all types and active GTOS are
frustrated that attractions – often big and iconic sites that have been the
lifeblood of tours for decades – will not accept their group bookings.
According to the tour organisers, currently the big
players that could do so much to help get group and coach tourism moving again
include the likes of the National Trust, Longleat, Woburn and Portsmouth
Historic Dockyard say tour planners. They’re vital pieces of the jigsaw puzzle
and many other attractions would take their lead.
Many attractions are either refusing group bookings or
cancelling pre-booked group visits. They cite a variety of reasons but this
doesn’t cut the mustard with experienced and committed tour planners like Lin
Wilson of Solent Events and Leisure:
‘To say we’re disappointed with some attractions is a
massive understatement – particularly with regards to some of the larger ones
that frankly should know better and have more understanding of their crucial
role in helping the coach and group sector recover from months of inactivity. ‘They'll be crying out for our business when this is
more or less back to normal ... but the feeling amongst many tour organisers is
that we must stand together and NOT go back to these short sighted attractions.
We must support the businesses and attractions who have supported us in getting
everyone back on the road again,’ says Lin.
Tour planners are frustrated that some attractions
can’t appreciate that most groups are arriving in COVID compliant, socially
distanced and fumigated coaches with passengers who will respect their
protocols of attractions at all times. And they suspect that the attractions
simply misunderstand the rules and guidelines with regards to group visits.
And this is in stark contrast to the number of often
smaller, independent attractions that are welcoming groups during these
difficult times.
Allison Udy of Milton Village Community
Association in Portsmouth is a well-known and active group travel organiser:
‘It’s staggering how some attractions can’t appreciate
that they have an important role to play in aiding the recovery of the coach
and group tour industry in this country. It’s a massive and inter-connected
sector that depends upon everyone playing their part.
’I, and many other group organisers
and coach operators, are very disappointed with venues' attitudes towards group
visitors and think it's actually more for economic reasons (discounts) than
anything to do with covid-19 safety," says Allison.
Ends