Southern Wales Tourism Survey UK Travel Trade.
3/25/2021
Snapshot Shows Intentions of Tourism Industry.
One of the UK’s top tourist destinations has surveyed the travel trade to ask them about bringing groups and coaches to their area.
One of the UK’s top tourist destinations has surveyed
the travel trade to ask them about bringing groups and coaches to their area.
The survey took place over two weeks in February 2021
and the initial findings show that 2021 could after all be a bumper year for
domestic tourism with over 90% of respondents stating a clear intention to
focus on domestic tourism.
Southern Wales Tourism conducted a nationwide
questionnaire of coach and tour operators and group travel organisers to help
ascertain their feelings with regard to a resumption of coach trips and tours.
Arranged in conjunction with group travel specialist company Steve Reed Tourism
Ltd, the survey succeeded in gaining almost 200 responses in all.
.Southern Wales has for several years targeted coaches
and groups in a concerted effort to bring bookings to their tourism partners.
Businesses that include attractions, hotels, venues and destinations. A series
of ‘meet the tour buyer’ events coupled with familiarisation visits to attractions
around Southern Wales has helped put the area firmly onto the group travel map.
Vicky Jones is the Project Officer for
Southern Wales Tourism:
‘With the advent of the COVID pandemic and its impact
on the travel and tourism industries, we decided to take an instant snapshot of
how the UK’s travel trade feel about bringing their groups of spending visitors
back to Southern Wales.’
‘The response has been very reassuring with a great
many past and potential tour planners stating quite clearly that they will
indeed resume bringing groups as soon as it is safe to do so, ‘ explains Vicky.
The tourism industry in Southern Wales, like in many
other parts of the country, is dependent on the economic contribution coach
parties and groups provide. Thousands of jobs are supported by the spending
power of visitors and for many people it represents an important aspect of the
tourism picture.
Tour planners responding to the survey will be invited
to apply for future Southern
Wales Showcase and Workshop events.
Ends.
Contact:
Vicky Jones. Southern Wales Tourism Project Manager.
www.southernwales.com